In addition to running as something he is not (namely, as a conservative), Romney hurt himself by showing his willingness to pander for votes.
He lost any chance to get my vote when he promised to bail out Detroit and then followed it up by promising to insure Florida for hurricanes.
Romney’s campaign was nothing more than lots of money and anti-McCain sentiment.
We already provide insurance to Hurricane victims it’s called F.E.M.A. I would rather get insurance companies involve in this instead of all done by the Federal Government.