Freeper strategy didnt work.
Old Media strategy did.
From “American Thinkers” Thomas Lifson,
“Relentless media portrayals of the supposed misery inflicted on America by Bush and other conservatives also have taken their toll. Conservatives ably critique mainstream media coverage of the economy, Iraq, immigration, and other issues, but these words rarely reach beyond the world of the internet and talk radio. The vaster reach of the liberal media has created an atmosphere in which conservatives have to fight against a media-spawned general public impression that having the GOP run the White House or Congress was a very bad idea.”