[Milhous]

Looking coldly at the numbers, I suppose the ‘brand’ has some value, but they still have to sell advertising to make money. And there are just too many other broadcast and narrowcast advertising venues now competing with newspapers for them to stay viable.

Presumably players know about Avista taking a bath on its long position in fishwrap but:

Fool'd with hope, men favor the deceit - Dryden

[abb]

When I went into sales twenty years ago, I learned two things very quickly.

1.) Don’t waste time trying to sell something to someone who has no money.

2.) If you can’t sell it, there’s no need in manufacturing it.