There are faint rumblings from the Chamber of Commerce, some businesses, locals, etc. to get rid of the Redneck Riviera name. They are even talking down Spring Break.
With the small beach motels gone and condos not renting to anyone under 25, it might happen.
Going too upscale will ruin the charm of PCB. And raise the prices.
BTW, we stay at Long Beach Resort on Front Beach Rd. Love it there.