Free Republic
Browse · Search
News/Activism
Topics · Post Article

To: ShadowDancer
Time Warner needs to hire a competent marketing person.

If I choose to purchase more cars, or more lumber, or more of a zillion other things, the company selling to me rolls out the red carpet, thanks me extra for my business, and goes a little out of their way to make me feel special. They also charge me more in total, of course, than the customer who buys just one car, or just one sheet of plywood or just one of whatever. One hundred cars costs more than one car ... how else could it be. But the per car cost goes down a bit, for bulk purchases.

The high volume customer is valued, more highly.

So here comes Time Warner, trying to make it sound like they are going to penalize the high volume customer with punitive penalty fees, "for the sake of the little guy." The damn liberals must have run the common sense capitalist businessmen out of Time Warner. They got the message all backwards.

Even the electric power company, though liberal around the edges with their green environmentalist propaganda, is at heart capitalist -- the more electricity I use, the more I pay -- fair deal. True, the per-kilowatt cost tends to rise with usage, not shrink, but at least they don't go out of their way to punish you (unlike the Cell Phone company did, when my teen age son discovered text messaging, for example.)

9 posted on 01/17/2008 4:15:26 PM PST by ThePythonicCow (The Greens and Reds steal in fear of freedom and capitalism; Fear arising from a lack of Faith.)
[ Post Reply | Private Reply | To 1 | View Replies ]


To: ThePythonicCow

I understand your logic, but Time Warner isn’t talking about lowering the price for people who download less, just raising it for people who download more. It’s just another scam. BTW, I switched off of Roadrunner to AT&T (will change again if they follow through with the data inspection deal, cut my bill in half and speeded up my internet.


35 posted on 01/17/2008 9:24:15 PM PST by Richard Kimball
[ Post Reply | Private Reply | To 9 | View Replies ]

To: ThePythonicCow
So here comes Time Warner, trying to make it sound like they are going to penalize the high volume customer with punitive penalty fees, "for the sake of the little guy." The damn liberals must have run the common sense capitalist businessmen out of Time Warner. They got the message all backwards.

That depends on how the price structure works. If they cut the base price, and don't start metering below a certain threshold, then it does hep the little guy; and if they don't artificially cap the throughput rates, the big users pay more but get better service. And maybe, if time isn't critical, they think about Fed-Exing DVDs of family videos instead of posting them somewhere or sending them as e-mail attachments.

Various pricing tiers, with different numbers amounts of unmetered transfers and varying prices per unit thereafter. Incentives to queue up big transfers during non-peak hours. Kind of like cell phone pricing, which seems to work pretty well to balance the needs of light and heavy users and keep the network from getting jammed, but metering MBs instead of minutes.

Basically, when you choose a call phone plan, you're choosing how much to buy up front a a lower per-unit cost, and how much you're willing to pay, and comparing options on price and performance. No reason ISPs couldn't run on the same model.

True, the per-kilowatt cost tends to rise with usage, not shrink, but at least they don't go out of their way to punish you (unlike the Cell Phone company did, when my teen age son discovered text messaging, for example.)

Every cell phone company I know of offers tiered options for text messages -- no up-front money and a lot per message, a little more up-front money for a certain number of messages and a little less after that, or a little more money for unlimited (i.e. unmetered) messages.

If you got stung with unexpected charges, it was because you didn't know your needs up front (you didn't know your son was gonna get into text messaging and didn't pick a plan accordingly or tell your son to lay of SMS); or the cell phone company did not give you the option to simply not have SMS on your phones.

I'm not slinging blame. I have a good friend who lives in Thailand (THAILAND? Yes, Thailand). We communicate mostly by IM and e-mail, but one month we spent a lot of time on the phone. I got socked with $300 in long distance charges. The phone company noted the company and alerted me; I had not signed on for a long distance plan, so I got hit with the max. The phone company offered me the option to pick a plan retroactively, because they wanted to keep me as a customer.

Most forms of communication worked on a tiered model. If you send bulk mail, you spend less per letter.

If you subscribe to a magazine or newspaper, you spend less per copy, but at the risk of paying for a paper or magazine you won't get around to reading; if you buy at the newsstand,, you pay more per, but only when you know you're going to read it.

If you join the Book-of-the-Month Club, you pay less per book, but if you don't keep on top of things, you get books you don't want and won't read.

If you subscribe to premium cable channels, you pay less per movie than if you went to Netflix, iTunes or Blockbuster, but you're paying for more movies than you could possibly watch.

If you use long distance or cellular service, you weigh the amount you're going to use, and weigh the risk of paying for service you won't use vs. paying more the service that you do.

I think a tiered approach would address your concerns about keeping big-time customers happy while saving occasional users money. It's not a novelty.

41 posted on 01/18/2008 5:41:57 PM PST by ReignOfError
[ Post Reply | Private Reply | To 9 | View Replies ]

Free Republic
Browse · Search
News/Activism
Topics · Post Article


FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson