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To: yefragetuwrabrumuy
There is no “Marketing Department” playlist, I know for a fact. If you notice all formats play the same music regardless of who owns it. CBS Country stations play the same as their CC counter parts. I bet they reflect popular downloads on I-Tunes. It was called Top 40 radio for a reason. I remember in the seventies it became more like top 20 with another half hour of uninterrupted music. This didn't start with CC.

You give the sheeple what they want if you want to survive. That’s why we get reality shows and formula dramas on the Networks and or taxes pay for little watched “culture” shows and left leaning news on PBS and NPR.

You want local, yet you want syndicated shows like Dr. Demento? Make up your mind..

20 posted on 01/15/2008 4:59:17 PM PST by bleach
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To: bleach

Radio Computing Services also known as RCS Inc., is a provider of scheduling and broadcast software for radio, Internet and television stations. It is owned by Clear Channel.

RCS offers scheduling software called GSelector and Linker. GSelector provides song lists based on broadcast rules and marketing needs. Linker is optimised to schedule non-music/non-commercial broadcast content: promos, jingles, liners, sweeps etc. commonly referred to as links.

It also allows to integrate traffic schedules (playlists with commercials) into the main schedule at designated positions (called spotsets). It is possible to operate Selector and Linker independently as separate programs but typically they are used as a pair since they complement each other.

However, as I said before, the end result is a generic and bland multi-market system whose primary advantage is giving advertisers collective market promotions at a somewhat higher price, than by dealing with individual stations. As such, it only works well when independent stations are swept away, as Clear Channel has successfully done in most major markets.

But this is not giving the listener what they want, just what they will tolerate. It is too brittle to survive when faced with real competition. Hopefully, there will be a political movement to bust up the major info-tainment media oligarchy, much like the trust busting of the early 20th Century.


25 posted on 01/16/2008 7:36:28 AM PST by yefragetuwrabrumuy
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To: bleach
That’s why we get reality shows and formula dramas on the Networks.....

I thought the reason for reality TV and primetime game shows was low-cost programming. A set. A familiar face. Generic graphics. No screenplays, no location shoots, no stars. No real content. Low, low, low cost.

27 posted on 01/20/2008 12:16:30 PM PST by lentulusgracchus ("Whatever." -- sinkspur)
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