Not the most photogenic, not the most popular, not the most experienced, not the most intelligent (gee, some of the most intelligent people on earth should never be allowed in the same room with the most dangerous cocktail known to man, i.e. almost total power and nearly unlimited resources), not the most wealthy, etc. ...BUT the best fitted for the job... should be considered. THAT in itself narrows the field outright and will focus the process better than anything else.
Amen to that!
It used to be that way - more or less - befoe the advent of film and television. Some of our earliest - and best - Presidents could never be elected today.