I think not.
Again Audi, VW and Porsche are essentially doing the same thing with turbo and FSI and no one complains.
Actually, I do. The F150 has been the best selling truck for a very long time. It has a reputation as being built to be a work truck. They have a reputation of being reliable and durable. The big parts have not historically broke. There have been some off years, however where Ford tried some "value engineering" and paid for it. Ask anyone who owned and F-150 built in 1992-1996. They made the drums and rotors smaller to save weight and you couldn't keep brakes on them. They had a simiar problem with tailgates for a while on older models. They have stayed pretty much on course to cater to their customers of late. But yes, given the declining sales of the F150 and the advance of Toyota on their "turf", it would not surprise me to see Ford try something "bold" to reinvent their product. Quite frankly, I think Toyota is winning lots of appeal because of the advertising. I know I am curious. They have more HP in their LD line and those commercials are awsome. Many F150 owners do not want the bells and whistles that come easier with Chevy trucks but want tough, rugged, durable long lasting machines with low maintenance. Chevys ride nicer and have better creature comforts than most Ford trucks. But F150 has outsold them still. Ford is nervous about losing market share in with their strongest product. It would not surprise me to see them get desparate. Look what happened to the Mustang in the late 70s and 80s. Yikes.