I believe that's wrong. Some candidates just aren't marketable. Hillary may be one of those people who, the more voters see of her, the less they like her. You can be handed a NY Senate seat by hiding the candidate but not the Presidency. For some, there's no winning strategy.
Good analysis. There are intangibles that simply cannot be packaged. If I were confident in a 100% fair election, I’d be wholly unconcerned about the prospect of President Hillary. Unfortunately, I’m not.