I watched the Rose Parade on the House & Garden Network. They not only showed the Marine Corps Band, they showed them both at a slow march and a regular paced march. And they showed a group of USMC veterans in the stands, in uniform, standing and saluting as the band went by.
Very respectful. Very moving.
It might help if those who watched the parade on NBC wrote them and copied the letter to the major sponsors of the parade. In that letter state that you did not appreciate the way NBC treated our service people by cutting away to Momma Monnbat. Tell them that you will no longer watch their coverage of the parade because H&G does a MUCH better job.