Your last paragraph is exactly why he needs to get in the fight. The lame-streamers are trying to give us a RINO. Rush is the only one that can carry the day. Listen to Medved or even Bill Bennett. They are still playing I like all the RINO's game. Come on you talk show host, you are supposed to be the voice of Reagan Conservatism?
It is my belief that some of our best Americans are behind mikes with real bully pulpits. And commentary and humor is engaging and fairly easy (for the experienced broadcast specialist). But there are times when a voice becomes more significant than entertainment, and this may be one of those times.