I think Rush doesn’t want to endorse in the primary and risk having his endorsement defeated . It wouldn’t look good for him .
His brother David can do it though , as he has far less street cred to lose . This is a quite telling development .
Rush has made his preference for Fred as clear as possible. Short of building a float and hiring a blimp, I don’t know what else he could do.
But that is silly, because look how nicely his brother has done it. He comments quite favorably about all the front runners. Rush can endorse Thompson in such a way that his endorsement is "for today, for the Iowa caucus" and still not be a complete Fred-Head.
Rush is in a sticky situation. His longtime tradition of wanting the candidate himself to get OUT THERE and make his way to the nomination all by himself is noble and modest. Rush knows that many people would vote for Mickey Mouse if he endorsed him (though after Minnie wrote that tell-all book, I think Mickey's out). And for goodness sakes, we are talking about the Leader of the Free World here -- if he can't stomp out primary competitors, how will he stomp out terrorists and communists?
However, the other side of Rush's noble self-restriction is that Rush and some other hosts ARE the only media alternative to the Drive-Bys. If Rush stays quiet because of the principle enumerated in the previous paragraph, he is allowing the mainstream media to, with their talking points of "Fred is Dead," choose the Republican candidate for us because our alternative media has standards too high to allow itself into the fight. And if it's boxing metaphors we are going with, one properly delivered monologue from Rush about all the candidates, with strong emphasis on Fred, could be the KO we need to come in a strong second in Iowa and gain that Magic Mo.
Please think about it, Maha.