Replies

With last week's ratings delayed due to Christmas I have decided to publish this week some more detailed ratings details.

                    SUNDAY MORNING TELEVISION NIELSEN RATINGS DEMOGRAPHIC ANALYSIS
                     COMPILED BY J. MYRLE FULLER, FULLERVISION ENTERPRISES, UNLTD.
                 DATA FROM NOVEMBER 2007 SWEEPS PERIOD (C)2007 NIELSEN MEDIA RESEARCH.

  LEAD-INS AND OUTS (LIVE ONLY)      WASHINGTON, D.C.                ADULTS 25 TO 54 (+/- 5,000)
 +----------------------------------+-------------------------------+---------------------------------+
 | NBC WEEKEND TODAY..... 3,374,000 | WRC  4                        | MSNBC 6PM REPLAY......   86,000 |
N| NBC MEET THE PRESS.... 3,504,000 | NBC MEET THE PRESS.... 79,000 | NBC MEET THE PRESS....1,190,000 |
B|                                  |                               |                       ========= |
C|                                  |                               | TOTAL MEET THE PRESS..1,276,000 |
 +----------------------------------+-------------------------------+---------------------------------+
C| CBS SUNDAY MORNING.... 4,950,000 | WUSA 9                        |                                 |
B| CBS FACE THE NATION... 2,532,000 | CBS FACE THE NATION... 35,000 | CBS FACE THE NATION...  850,000 |
S| CBS THE NFL TODAY*.... 3,504,000 |                               |                                 |
 +----------------------------------+-------------------------------+---------------------------------+
A| ABC GMA WEEKEND....... 2,625,000 | WJLA 7                        |                                 |
B| ABC THIS WEEK......... 2,780,000 | ABC THIS WEEK......... 24,000 | ABC THIS WEEK.........  990,000 |
C+----------------------------------+-------------------------------+---------------------------------+
 | (LOCAL PROGRAMS)......         0 | WTTG 5                        | FXNWSCH 6PM REPLAY....  139,000 |
F| FOX NEWS SUNDAY....... 1,292,000 | FOX NEWS SUNDAY....... 62,000 | FOX NEWS SUNDAY.......  580,000 |
O| FOX NFL SUNDAY*....... 3,635,000 |                               |                       ========= |
X|                                  |                               | TOTAL FOX NEWS SUNDAY.  719,000 |
 +----------------------------------+-------------------------------+---------------------------------+

The most notable of these is the "lead in." A lot of people wonder why FOX NEWS SUNDAY trails so badly in the Nielsens live. Well, looking at the lead-ins, it's fairly easy to see why. All of the other Big Three networks have lead-ins, programs that air before the Sunday morning talk shows, and Fox does not. Why this is important is because television ratings are measured via the "people meter," which measures whether or not a TV is on and what channel that TV is showing. Note that ABC and NBC have nearly identical viewerships for their morning show and for their Sunday talk show. What's likely going on in these cases is that a lot of people are simply tuning into the show for Today or GMA and just leaving it on through the talk show and may not actually be watching it. Also worth noting is that Meet the Press isn't actually the most popular thing on Sunday morning; that honor goes to CBS News Sunday Morning, a show I watch rather frequently.

I've also provided data from Washington, DC and the "Adults 25-54" demographic just for jollies. Note how well FNS does in Washington, although it has slipped in recent weeks. Fox has a heritage affiliate in DC (WTTG) and thus does better in these situations. (DC ratings are available weekly.) The Adults 25-54 demographic parallels the all adults demo and I think it's pretty much useless for our purposes.

Great stuff JM.

Radio is even more dramatic. That's why the demon rats will go to any lenghts to demonize Rush. With 20 million listeners and who knows how many more in cars, his message is heard by way more than the strongest of the Sunday shows and 5 days per week as well!

I won't mention where or what, and I encourage others not to mention it either, but a strong attempt was made to destroy him this morning and I hope he sues their butts off.

Interestingly another strong attempt is being made to destroy Mark Levin on a website where his new book a best seller by the way, "Rescuing Sprite" is being reviewed. Certain detractors are misrepresenting his book in a slanderous way to get at Mark since he is so effective at what he does on the air.

I am sure by now freepers and others have helped mend the problem by submitting more balanced reviews of an excellent book written by a truly caring and brilliant author/broadcaster--Mark Levin.

In Mark's case he has illustrated the same characteristics another great American exhibited, GW. They both are compassionate conservatives.

Compassionate conservatives are the demon/rats worst nightmare. It takes everything the rats survive on away from them and leaves them nakedly exposed as mere socialists.

They know this an therefore often try and destroy our major leaders be they in politics or talk radio.Trouble is its not working any more.