Ford and other manufacturers need to focus on selling what they sell and quit alienating their primary customer demographic. There just aren’t enough homosexuals and transexuals to put them over the top in sales. The problem is in the corporate world there are a lot of activists who don’t give a crap about the company only in that it is a platform for them. Companies need to follow strong marketing principles and just sell to everyone and stop making statements that hurt the company.
MS,
A New F150 (2008 Detroit Auto Show unveiling in a few weeks?) is on the way via This has always been a primary market. I hear of cultrual changes within the organization via Mulally, but that is off topic.
The question is with the new Market wizz from Toyota, how soon will they unveil the entire marketing strategy change and will examples such as noted in this post fall by the wayside.
I do not have the answers for that, but with higher end products leaving the fold soon (Jag-Land Rover), maybe that will some impact? Time will tell.
In just a few short weeks Ford will shut down its relatively new plant in Batavia, Ohio. The reason, so far as I’m concerned, is that Ford refuses to lower its prices. This is a bit of arrogance on the part of both the company and their union. Better to have no job at $100 per hour package than a job at $50 per hour package.
Ford’s major issue is the price of their vehicles. Their second most important issue, and it is similar, is telling their customer base to take a hike. They do this with their insistence on social engineering policies that alienate their customers.
They are perfectly free to give health benefits to anyone they want for any reason. And I’m perfectly free to buy whatever automobile I want. You’d think, though, that their stockholders would want some say in how they spent their money, how they priced their vehicles, and how they treated their customers.
I guess they must’ve already had their lopitoffame.