[keepitreal]

Authenticity, the new gravitas.

[sam_paine]

The next American president will have to be – or perceived by voters to be – the real deal.

The socks MUST BE 100% cotton, or at least be labeled as verry verry soft, though made entirely of itchy-scratchy polyester.

This entire article make me wanna barf.

The "perception or appearance of authenticity" is ipso facto ARTIFICIAL.