After all of these replies back and forth, I have concluded that you think his cynical use of the cross in an ad, and his lying about it, is just a joke to you.
I think you would help pass the plate in Elmer Gantry's tent, for a cut of the take. Winking and joking all the while.
And that makes me very sad.
Here, where I now live, I was appalled to see the local church(years ago) promote the WWF "Smackdown for Christ"
Years later the same town produced this.. I can only Imagine