Maybe instead of trying to convince Fred Thompson to try to be something he isn't (young and exciting) maybe we should be telling all our friends and fellow Americans that they need to be a little less superficial in choosing their leaders since the survival of our nation is at stake.
Fred is not going to suddenly start looking young and vibrant. America needs to get over its fascination with good looks and get down to picking a good leader. If America is that superficial, then by God we deserve Barak Obama (who just happens to be all the things you mentioned are important to the American People).
Reagan was the oldest elected president but he had a vibrance, an energy. It was “Morning in America” and he Packaged that and marketed it very well.Fred doesn’t. It’s the difference in personalities.
It’s not about changing Fred’s nature. It about changing the packaging. No one at the campaign wants to do that. They think its all about the positions and policies. Voters have to feel good about whom they vote for as well as think they have the best policies. A fine steak dinner in a fancy restaurant and a MacDonalds Big Mac are both beef, vegetables, sauce and bread. Just packaged differently.
“Americans that they need to be a little less superficial”
That’s a fantasy. Successful campaigns know how to adapt to reality.