ping
The Sands of TIME are running out for the Dinosaur Media
The network is returning an average of $500,000 per advertiser, according to trade pub MediaWeek, which first reported the news. A spokeswoman for NBC declined to comment.
Such a move a few years ago would have been unthinkable. But NBC is a fourth-ranked network mired in a dismal fall season that failed to produce any breakout shows.