How amusing it is that it required a series of interviews with drunks to highlight obvious flaws with an ad campaign designed by people who are trying to curb binge-drinking....and how telling it is that they apparently didn't think of doing this until the ad campaign had been in force for years and they weren't seeing results.
Perhaps the antigun and "gun free zone" zealots here in the USA might want to consider interviewing unhinged murderous psychopaths before instituting public policy? They might discover that unhinged murderous psychopaths typically prefer unarmed victims.
That’s like Ohio where they have special colored plates on cars who have had DUI’s - the kids call them “Party Plates”. Ooops, that worked well....