[mvpel]

If you see a pump that says 33, I’d just think, “OK, it’s 33”. The vendor priced it.

If the pump says "$0.329" while the brightly-lit sign looming over the roadway says "$3.299" would you still think that?

[najida]

Honestly,
I’m so used to buying gas at the same station without even looking at the sign.....I’ve been doing this for sheesh, forever.

So no, I don’t notice the sign or even the price on the pump. Its “I always stop here for gas”....that’s it.

[PennsylvaniaMom]

Just another way to look at it...what if someone change the neon (which we all know to be plastic sheeting) sign. A rush happens and the store owner says, no the price is programmed at the pump. Mistakes happen...and sometimes they are costly. I question if there was any ‘check’ of the system built into the program.