LOS ANGELES (Nov. 7, 2007) – New Line Cinema today announced a wide array of promotional partners to support its upcoming fantasy adventure The Golden Compass including Coca-Cola, World Wildlife Fund, Sega, Wal-Mart, Borders, Barnes & Noble, Best Buy, Amazon.com, Emusic, FAO Schwarz, Target, Corgi International, Trans World Entertainment, Circuit City, Marie Claire and Scholastic.
... New Line has over 75 licensed partners producing hundreds of Golden Compass-related products worldwide....
...- Coca-Cola will create 12 million co-branded cups to be used in thousands of movie theaters worldwide and will feature a tie-in to its My COKE Rewards program including a co-branded landing page on the program website. Coca-Cola will also create theater displays and on-screen advertisements promoting The Golden Compass. This marks only the fourth time that Coca-Cola has done a Global Concession Program of this kind.
- World Wildlife Fund will launch a special website at www.worldwildlife.org/goldencompass where visitors can view a panoramic lineup of the animal spirits or “daemons” from the film and can “adopt” a real-life animal whose species is featured in the film – including polar bears, snow leopards, and monkeys - through the site. The partnership also includes a PSA about global warming that is voiced by Dakota Blue Richards and a sweepstakes featuring a grand prize trip for four to Manitoba, Canada, to view polar bears in their natural habitat.
- Sega is the exclusive worldwide interactive partner for The Golden Compass and is producing the official video game for the film, scheduled for release beginning December 1st in the United States. Sega will release the title on seven platforms, supported by a multi-million dollar marketing campaign that includes TV, print, and in-theater advertising as well as extensive in-store signage.
- Burger King International will launch an aggressive program spanning Europe, Asia and Latin America that will include a kids meal program featuring 10 premium items based on characters, vehicles and objects from the world of the Golden Compass.
- In Japan, Toyota will run a tie-in partnership to launch their new family car NOVA.
- Cereal Partners Worldwide will feature The Golden Compass on 20 million cereal boxes throughout Europe, Australia, New Zealand and parts of Asia.
ETCETERA AD NAUSEAM.
“- In Japan, Toyota will run a tie-in partnership to launch their
new family car NOVA.”
What the hay?
So how does Toyota tie this in with “The Golden Compass”?
“Driving our new NOVA is like being in a parallel universe!”
“Our car is as strong and fast as one of those big old Golden Compass
Polar Bears, and you don’t have to find seals to feed it! How environmentally friendly!”
Maybe something has been lost in translation.
Or I just don’t get their version in Engrish.
http://www.engrish.com
(WARNING: some Engrish slogans are naughty, or at least they sound naughty)