[Tamar1973]

And it’s perfectly appropriate for us to make note of it and to change our purchasing habits accordingly.

[Tax-chick]

And it’s perfectly appropriate for us to make note of it and to change our purchasing habits accordingly.

I agree 100%. A person can make buying decisions based on any criteria that are meaningful to him.

I always buy generic diet cola, because it's cheaper :-). No advertising cost, for one thing!