[weegee]

The less it brings in at the box office, the greater chance it’ll run around the clock on cable to make up any shortfall.

[netmilsmom]

They only pay once for it to run on a movie station for a month. The way the contracts work, they can run it as many times as they want during a certain period.

If this movie is as bad as everyone is saying, it’s just a placeholder on HBO or Showtime.

That doesn’t mean that New Line is making money off it. Especially when it cost 200+ million to make.

They are even saying that the Europeans don’t want to see it. It will bomb. Works for me.

I’ll see Enchanted again or sit at home and watch Hairspray. And like I said, I could see this flick for free.

[VOA]

The less it brings in at the box office, the greater chance it’ll
run around the clock on cable to make up any shortfall.

I can see it now.
In four or five years, The Golden Compass will be playing on
A&E and on History Channel.
10 times a month.

Even more runs than "The Hunt for Red October" (which I do like)
On each channel.