Dang. And here all this time I thought headlines were for people to read!
Yeah! But hey just think. Ya could use any of those headline keywords in Google News and find the story! Unlike most news stories which get lost in cyber space.
Online journalism is changing. A creative mix, a warm blend of words and adjectives which now seduces both the reader and the search engines. Looking for “Mark Regev” or “Israel Pr” or “Israel Media” or “Olmert Pr” or several other keyword strings will now bring the same results. Imagine if that Head only read: “New Adviser For PM”
The times are a changin ;>