Simple. The average noodnik in the hustings just takes in whatever he says and doesn't bother to look any further. Even here on FR we have suckers who actually believe this carney's website promises.
The MSM loves him, he’s Mr. Sound Bite.
The Huckster surge is easy to explain. It’s a MSM confection. Why? Because the MSM is 90% for a ‘rat presidential victory (Hillary or Obama). The greatest ‘rat weakness against a strong Republican is their open borders and pro-amnesty postition, which the MSM realize will cost them the election. So to innoculate Hillary or Obama against a strong Republican who is against open borders and the invasion, they want to promote the Huckster. If the Huckster runs against either ‘rat, the ‘rat will win, because a Huckster nomination effectively removes the illegal invasion from the debate.
The same evangelicals who support Huckabee swooned, when in a debate during the primaries, George Bush said Jesus Christ was his favorite political philosopher. He explained that Jesus had “changed his life.” Jesus saved him from a life in the drunk tank and we’re supposed to vote for him because he admitted it? Evangelicals fell for it hook, line, and sinker. At the time I thought it was an incredibly manipulative and pandering remark from someone who supposedly graduated from Yale with a history degree. Presumably, he studied American history and had heard about Thomas Paine, Thomas Jefferson, et al. For a lot of naive voters, Bush’s answer was enough to convince them that he was one of them. They didn’t care about any other qualifications or his stands on issues. It’s the same with the lemmings who are Huckabee supporters.