I do remember the “Coffee, Tea or Me” phrase...I don’t know if it was
just the title of the book (amazon link to reissue below), or if it
was also used in an advertizing campaign.
Of course, the ads like “I’m Kirstin. Fly Me.” are so memorable
that I don’t know which airline used that line!
Additionally, I saw some original adverts and archival footage on
Southwest Airlines when they first stormed forth. The stewardesses for
Southwest wore some of the most “micro” dresses ever made as part of
a “uniform”.
Coffee, Tea or Me? The Uninhibited Memoirs of Two Airline Stewardesses
by Donald Bain , Baker Trudy , Jones Rachel
http://www.amazon.com/Coffee-Uninhibited-Memoirs-Airline-Stewardesses/dp/0142003514/ref=sr_1_1?ie=UTF8&s=books&qid=1196289995&sr=8-1
You’re right, but the “Fly me” is just as good. My brother in law recently mentioned the SouthWest Airlines uniforms to me. Kind of like Hooters outfits.
“I’m Kirstin. Fly me.” was National Airlines.
And then there’s Continental, who back in the Seventies, when they were “The Proud Bird With The Golden Tail” (and competing against the aforementioned National ad campaign) ran a commercial portraying several stews dancing and singing “We really move our tail for you”. Yeah, they got a little bit of grief for that. Even then.