Should be “...not talking...”
In general, the way to win seats is to recognize all politics is local. If a seat is in a moderate district, then do not refuse to fund a moderate candidate. If a seat is in a Democrat leaning district, then don’t waste money there at all. If a seat is in a GOP leaning district, then that too is a place not to waste money.
The battle is a fight in the middle, and that’s the GOP leaning districts won by Democrats. Target them with a GOP candidate who is squeaky clean #1 and shares the values of That Particular District.
Victory moves the body politic rightward. Defeat moves it leftward.