If you read the article, there are no ova involved. No ovum means no embryo, as far as moralists are concerned.
All they're doing is "de-programming" the skin cells so they can become something else.
"All" they are doing is de-programming the skin cells so they can become EVERYTHING else. When the moralists figure out that everything includes whole babies (and believe me, it won't be long) any of them who have been focused on ova involvement will become unfocused very quickly. The only test for whether these researchers have accomplished what they think they have, is to see if the cells can be developed into normal embryos. This will of course be done with animal studies at first, but as soon as it's successful in animals, human reproductive cloning will follow quickly.