Probably a smart business move on MSNBC’s part. They get the loony left viewers anyway, This will get them even more. Does not affect me because I do not watch the channel.
You’re right, from a business standpoint this is a good chance for MSNBC. She has huge name recognition. She increased the ratings for the View while she was on it. She has won multiple Emmys for her daytime talk show. If this is the direction they wish to go in, this would be a good hire for them.