This is really nothing new. In the late 60’s there were soldiers from other countries including France, Germany, England labeled and sold as GI Joe.
The ggenuine Hasbro G.I. Joe was, indeed, sold in different soldier configurations from WWII. Hasbro, which was a Jewish owned firm, had some internal debates about offering a German soldier, but they also had enough integrity to be consistent since they were offering Russian, Japanese and others as well. Oddly enough, they never received any complaints from the market place - different times.