In the 1980s, (probably from a Forbes Magazine article) a local NYC startup was offering their product in 20oz bottles for the same price as big guys.
The delivery guys for the big soda distributors had a fit, and besides the physical stuff, started posting fliers about a CIA plot to sterilize minorities, never mind the company was started by minorities, iirc.
<>for the same price as big guys. ==> for the same price as the smaller bottle of the big guys.