It’s dishonest at best and it seems it should be illegal. It makes one feel foolish after contributing to them discover if didn’t go to really rid the world of this horrible disease.
We always try to buy the pink stuff, because of my sister and the profit goes to research I thought. This kind of nonsense is what causes people to become jaded and not give at all. They feel as if they are throwing it away on administration salaries and idiocy like this. I did find a foundation called BCRF (Breast Cancer Research Foundation) and they claim 85% goes to research. I could not find anything objectionable about them. So, as I can, I will give to them because I definitely want to help but do not like being deceived.
I also bought all of the products with the pink on them and like I said when you check out they always ask if you would like to add a dollar to your grocery tab. I stop at the store just about every day. After a month it adds up. I won’t give anymore but I will look into the BCRF.