I think that the truth is very important. The truth is that Mormons ARE Christians (they believe in Jesus Christ, they worship Jesus Christ, they are disciples and followers of Christ, they are witnesses of Jesus Christ, they remember Jesus Christ in all they do, the center of their life is Jesus Christ, they have taken upon themselves the name of Jesus Christ, etc.). Contradicting the mistruths that many Christian pastors stell about Mormonism with the TRUTH about Mormonism is a good thing. I have yet to hear a pastor of any faith tell the truth about what I believe as a Mormon. I have friends of different faiths who come to me with questions about what their pastors are telling them. And, let me tell you, that their pastors are not telling them the truth.
But that's me, not Romney. Romney isn't running a campaign on his religion or trying to get pastors of other faiths to tell the truth about it. He's hoping that people can understand that theological differences are common between all faiths and that they're only really relevant, when selecting who you're going to vote for, when the differences mean significant differences in values. For all of the many perceived and the few real theological differences, Romney's values are the same as most evangelicals.
He said Romney is a great businessman. What does a good businessman do when his product isn’t appealing?
He redesigns it. Just like Romney has redesigned himself.
Problem is, that theory doesn’t work in politics.