I lived in Iowa from 1974 to about 2002, and the people there, like New Hampshire, don’t like to be told what to do, who to vote for, etc...
I have heard that Willard’s ads are relentless and irritating (and maybe relentlessly irritating too).
It must be exhausting.
Yes, IA prides itself on “independence”. Nobody ever told them apparently that Tom Harkin is a hard-left socialist, as most in IA adore him.