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To: tommix2

what I really want to know is just how do they find out how many people are listening? no one I know has ever explained it. How do they do it?


68 posted on 10/04/2007 5:17:16 PM PDT by McCloud-Strife (John McCain first, the rest of the "gang of 14" next)
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To: McCloud-Strife
how do they find out how many people are listening? I believe Nielsen gets volunteers to keep logs of what they are listening to as a sample and then they extrapolate. Not a representative sample.
77 posted on 10/04/2007 5:29:16 PM PDT by tommix2
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