Talkers was claiming a few years ago that Dr. Laura had overtaken Rush. Now they are claiming that Hannity is about to overtake Rush. Neither claim is correct.
Estimates... based on a Talkers magazine analysis of a national sampling... supported by other reliable indicators...
Tough business: ultimately comes down to stations selling ads. Mattresses and Mortgages!
If nothing else, we have a glut of talent, on-air, that needs to be leveraged into a better business model. I, for one, would be willing to part with a few bucks for a Levin podcast, as well as a Hugh Hewitt and a few others. Tricky business model as it stands.