Quantum Politics

tribune-review ^ | salena zito

[LonesomeHawk]

Quantum Politics By Salena Zito TRIBUNE-REVIEW Sunday, September 30, 2007

Candidates and their strategists always look for a way to get inside the head of the voter, especially one who is undecided or has specific negative opinions of a candidate. A candidate cannot win if his message isn't delivered in a way that connects and says, "I share your pain." One tool that has been used to perfect candidate messaging is dial-testing -- the continuous gathering of real-time feedback from a candidate's speech or debate performance. Focus groups are given hand-held devices to measure -- on a scale of 0 to 100 -- agreement or disagreement with candidate statements. Crunched, those numbers give strategists data on how their candidates' messages are connecting with voters. "You are recording literally in the moment people's responses to a speech," said Rich Thau, president of Presentation Testing, who has dial-tested eight of the presidential debates this year. "It is a way to get a level of audience responsiveness that would be impossible in a traditional focus group."

[George W. Bush]

The selection of focus group members is the key to controlling the responses.

Given that libmedia is the enemy of all things conservative, I think we'd do well to ignore such measures. Candidates might do well to use them to focus and hone their most appealing themes though. I think the notion of the networks doing this lacks dignity and it starts to undermine the idea of representative government and move us toward a Xlintonian poll-driven politics. Worse yet, I'd bet money that they select the most liberal voters they can find in any particular demographic they are testing.

[EternalVigilance]

Such socialistic manipulations should offend free sovereign citizens of the United States.

Political hacks are killing us.

[EternalVigilance]

"But they, measuring themselves by themselves, and comparing themselves among themselves, are not wise." - The apostle Paul - II Corinthians 10:12b

They have abandoned the true plumbline and substituted a fool's measure. Don't be surprised when what they're trying to build collapses.

[Reagan Man]

Hey newbie! Did Salena Zito hire you to post her articles on FR. Suppose she got tired of me slamming her as a RudyBooster. Although this is a harmless opinion piece. Can’t wait for the next one. LOL

[LonesomeHawk]

I am a Red-Sox man myself. Not sure what you mean by hired by Salena Zito. I have read her before and find her stuff interesting, do not always agree with her, but like the fact that she goes out there and gets the story. I can’t wait for her next one too, but I think for different reasons.

[Reagan Man]

Its a running feud newbie that you got caught up in.

Her RudyBoostering is at odds with the conservative objectives of this forum.

[LonesomeHawk]

roger that