I’ve watched this for a few days now and haven’t seen my question addressed in any of the coverage or discussions. Maybe someone here knows. Is this event being sponsored by the brewery or by the local distributor. I happen to work for a distributor and I know that we call the shots on local ads. Ours are normally things like the Mardi Gras or Rice Festivals, but then we don’t live in an area like San Francisco, where what is so offensive to the rest of us seems like normal life.
Your answer is in this post. Note, however, that this is not the first time the Miller suits in Milwaukee have used the local distributor excuse.
http://beerinfood.wordpress.com/2007/09/29/miller-and-san-fran-queer-community-have-a-history/