They are appealing to ignorant if not outright stupid young people and Geriatric Hippie Dopers. The emotionalism and madness is very much a strategy.. Sort of like inciting panic in a crowd. The people then rush towards what ever is held out as “Safety”..
If you notice in the Homosexual Movement their overt activities also use this technique.
The Human Waste that runs these operations is not stupid in the least...
Their technique is very effective at driving mindless mobs.
W