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Thompson Leads GOP in Web Traffic
Ad Week ^

Posted on 09/17/2007 10:09:08 AM PDT by mnehring

Fred Thompson was the leading Republican contender for the presidency among Web visitors, even before he officially announced his candidacy, according to a new survey by Nielsen//NetRatings.

The survey, released Sept. 6, analyzed visitor traffic to the official Web sites of presidential candidates in July.

Senator Barack Obama had the most unique visitors of all candidates, with 717,000, readily outpacing fellow Democrats Hillary Clinton and John Edwards, who had 437,000 and 348,000 unique visitors, respectively, per the survey. Thompson came in next with 381,000.

Thompson, a former Tennessee senator and Law and Order star, has relied heavily upon the Internet to generate political exposure this year. He officially announced he was running Sept. 5 in a Webcast on Fred08.com, where his online traffic is now directed.

Former New York Mayor Rudy Giuliani ranked second among Republicans online and Mitt Romney ran a close third, with 124,000 and 116,000 unique visitors, respectively. Ron Paul and John McCain rounded out the Republican campaign Web sites with 113,000 and 104,000 unique visitors, respectively, according to the survey.

"Republicans have been slower to take advantage of the Web in their presidential campaigns, but Fred Thompson may be taking a cue from his Democratic counterparts," said Carolyn Creekmore, senior director of media analytics at Nielsen//NetRatings. "Rather than shying away from buzz, the Thompson campaign is actively engaging in an online conversation. Thompson's online announcement is reminiscent of Hillary Clinton's."

On video-sharing site YouTube, Democrats' politically related video content was more popular than Republicans' submissions, with 475,000 unique visitors in July, compared to the Republicans' 275,000, per the survey. But visitors to the Republican videos were staying longer, with an average visit lasting more than 3.5 minutes, compared to less than 90 seconds spent viewing Democratic content.

Other data reinforce the Nielsen//NetRatings' findings. In the days leading up to Thompson's announcement of his candidacy, blog buzz rose significantly around the keyword "Fred Thompson" in reference to president, according to Nielsen BuzzMetrics' BlogPulse. (Both Nielsen//NetRatings and Nielsen BuzzMetrics are siblings of Adweek.)

Also, during the week ending Sept. 8, Thompson's site accounted for 35 percent of all the Web traffic to presidential candidates' sites, per Hitwise. Obama and Paul each snagged 13 percent of the traffic and Clinton received 10 percent. Edward trailed with 7 percent of the Web visits, according to Hitwise.


TOPICS: Politics/Elections
KEYWORDS: fred08; fredheads; fredthompson; internet; thompson
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1 posted on 09/17/2007 10:09:12 AM PDT by mnehring
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To: Politicalmom

ping


2 posted on 09/17/2007 10:09:29 AM PDT by mnehring (Thompson/Hunter 08 -- Fred08.com - The adults have joined the race.)
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To: Sturm Ruger; 2ndDivisionVet; lesser_satan
ping
3 posted on 09/17/2007 10:14:01 AM PDT by mnehring (Thompson/Hunter 08 -- Fred08.com - The adults have joined the race.)
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To: mnehrling
Democrats Hillary Clinton and John Edwards, who had 437,000 and 348,000 unique visitors, respectively, per the survey. Thompson came in next with 381,000.

My math may be a bit rusty, but I'm pretty sure 381,000 is more than 348,000.

4 posted on 09/17/2007 10:14:24 AM PDT by antiRepublicrat
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To: antiRepublicrat
;->

Ding, ding, ding, you found the easter egg...

5 posted on 09/17/2007 10:15:27 AM PDT by mnehring (Thompson/Hunter 08 -- Fred08.com - The adults have joined the race.)
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To: All

Hmmm...if this article is accurate....how does it explain Ron Paul always winning the debates on the Internet polls?


6 posted on 09/17/2007 10:16:25 AM PDT by UCFRoadWarrior (FantasyCollegeBlitz.com)
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To: antiRepublicrat

“Math is hard.”

7 posted on 09/17/2007 10:17:34 AM PDT by dighton
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To: UCFRoadWarrior
Ron who? Is he down there somewhere with John Cox?
8 posted on 09/17/2007 10:18:00 AM PDT by mnehring (Thompson/Hunter 08 -- Fred08.com - The adults have joined the race.)
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To: antiRepublicrat
but I'm pretty sure 381,000 is more than 348,000.

You are assuming that republican visitors are worth the same as democrat visitors.

'Tain't so.

9 posted on 09/17/2007 10:23:45 AM PDT by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: jellybean; girlangler; KoRn; Shortstop7; Lunatic Fringe; Darnright; babygene; pitbully; granite; ...
PING!!

Photo Sharing and Video Hosting at Photobucket

Fredipedia: The Definitive Fred Thompson Reference

WARNING: If you wish to join, be aware that this ping list is EXTREMELY active.

10 posted on 09/17/2007 10:26:15 AM PDT by Politicalmom (Of the potential GOP front runners, FT has one of the better records on immigration.- NumbersUSA <a)
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To: All

11 posted on 09/17/2007 10:27:16 AM PDT by mnehring (Thompson/Hunter 08 -- Fred08.com - The adults have joined the race.)
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To: UCFRoadWarrior
how does it explain Ron Paul always winning the debates on the Internet polls?

Who's this Rob Paul guy I occasionally hear about?

12 posted on 09/17/2007 10:28:49 AM PDT by Titus Quinctius Cincinnatus (Want authentic 1st century Christianity? Visit a local, New Testament Independent Baptist church!)
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To: UCFRoadWarrior
Him being left off is a nefarious plot by the CFR and Nabisco...

(ok maybe not Nabisco, but I am having some Chips Ahoy and it seemed possible)

13 posted on 09/17/2007 10:29:50 AM PDT by ejonesie22 (I don't use a sarcasm tag, it kills the effect...)
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To: mnehrling

This is kinds fun:
Google Battle

Google Battle measures which of two terms has a higher Google rating by searching for term1 OR term2 and then counting the hits of either in the returned top 100.

http://douweosinga.com/projects/googlebattle


14 posted on 09/17/2007 10:30:20 AM PDT by Lokibob (Some people are like slinkys. Useless, but if you throw them down the stairs, you smile.)
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To: Titus Quinctius Cincinnatus

The leader of the mighty...

PAULINATI!

You poor foolish naive...


15 posted on 09/17/2007 10:30:43 AM PDT by ejonesie22 (I don't use a sarcasm tag, it kills the effect...)
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To: mnehrling

LOL!


16 posted on 09/17/2007 10:31:45 AM PDT by L98Fiero (A fool who'll waste his life, God rest his guts.)
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To: Lokibob

This is fun

Google battle result:
fred thompson : 158
ron paul : 152

Google battle result:
fred thompson : 140
rudy giuliani : 6


17 posted on 09/17/2007 10:33:52 AM PDT by mnehring (Thompson/Hunter 08 -- Fred08.com - The adults have joined the race.)
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To: mnehrling
You left “crossdresser” off the Rudy search, try it again...
18 posted on 09/17/2007 10:35:14 AM PDT by ejonesie22 (I don't use a sarcasm tag, it kills the effect...)
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To: ejonesie22

Not at work


19 posted on 09/17/2007 10:35:44 AM PDT by mnehring (Thompson/Hunter 08 -- Fred08.com - The adults have joined the race.)
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To: mnehrling; Petronski

49 seconds for Mitt Romney. LOL.

(Visitors probably just swinging in to check the forecast).


20 posted on 09/17/2007 10:36:16 AM PDT by jdm
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