And the facts that the only group of people that doctors hate more than the AMA are pharma marketers shouldn't thrown any sort of monkey wrench in your plan. Nor that the fact that the AMA receives a sizable chunk of money from pharma companies every year for providing physician data to the companies.
The simplicity with which the Paulites are approaching these problems gives me more pause than Paul's ideas.
Much of the AMA's power comes from its government support and lobby. Take that away, and it becomes a trade association for doctors, i.e., what it was intended for.