Great catch!
Boomers facing a new Generation Gap
SUZANNE FIELDS. Times Union. Albany, N.Y.: Aug 16, 2007. pg. A.13
(snip)
Max Yasgur, the dairy farmer who lent his farm for the event, is long dead, and his property is for sale for $8 million. Sens. Hillary Clinton and Charles Schumer have earmarked $1 million of your money for the Museum of Bethel Woods, dedicated to "interpreting" the 1969 Woodstock Music Festival experience.
At least 176 trademarks have been granted by the U.S. Patent and Trademark Office to exploit the word Woodstock to sell clothing, shoes, coffee and other things. These trademarks are meant to appeal to aging hippies who push "peace and love" like granola and trail mix. This can seem terribly quaint to Generations X, Y and Z, whose compatriots are considerably more interested in tuning in online than tuning out on drugs.