[mnehring]

This article gives a lot of information on national advertising rates for full page ads.

http://www.gaebler.com/Newspaper-Advertising-Costs.htm

Examples:
A full-page black and white ad in the Wall Street Journal National Edition will run you $164,300.

A full-page color ad in the Wall Street Journal National Edition runs $210,300

A full-run, full-page black-and-white ad in the Washington Post can cost as much as $100,000

Los Angeles Times will run you about $70,000 for a full-run, full-page black-and-white ad

[George W. Bush]

I suppose the Times can discount however it likes, being a private entity. Fortunately, McCain-Feingold only gags the voters, not the libmedia on this stuff.