Amazing the link you provided is completely different article by a different author and both that author and the one from this article comapare Fred Thompson to a flop and the New Cola.
September 13, 2007
Is a Fred Thompson Campaign Necessary?
By George Will
Fred Thompson’s plunge into the presidential pool — more belly-flop than swan dive — was the strangest product launch since that of New Coke in 1985. Then the question was: Is this product necessary? A similar question stumped Thompson the day he plunged.
http://www.realclearpolitics.com/articles/2007/09/is_a_fred_thompson_campaign_ne.html
I am sorry again Izzy, the article you posted is by the same author,but written different with a different title. After posting this thread, I want back to bed and I just woke up, still a bit groggy here.