Race and Commercial Breakdown of the Chevy Rock ‘n Roll 400 09-08-2007
Total number of commercials: 144 (in 2006: 119)
Total number of companies or entities advertised: 87 (in 2006: 78 )
Total number of brief promos of products/services during the race broadcast: 24
Total number of companies or entities advertised in brief promos or crawlers: 22 (companies: ABC HD presented by DLP, Chevy, Sprint, Office Depot, Shell, GoodYear, Monday Night Football on ABC, NFL on ESPN, IRL on ABC, Principal Financial, DirecTV, Applebee’s, Avodart, Dish Network, espn.com/techcenter, espn.com/communications, espn.com/autotech, extended post-race coverage presented by DirecTV)
Total amount of time these brief promos take during broadcast: app. 2 min. 50 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
Wrangler ‘On Board Telemetry’
Chevy ‘Cut-away Car’
AT&T ‘Crew Chief Challenge’
AFLAC ‘Trivia Question’
McDonald’s ‘Race Rundown’
Dish ‘Tech Center’
NASCAR on ESPN ‘Draft Track’
Chevy ‘Pace Car’
Sprint ‘Speed Lap’
Start time to record race/commercial periods 09/08/07: 7:30 PM (in 2006: 7:36 PM)
End time to record race/commercial periods 09/08/07: 11:32 PM (in 2006: 10:50PM)
Total minutes: 242 (in 2006: 194)
Minutes of race broadcast: 179 (in 2006: 135)
Minutes of commercials: 63 (in 2006: 59)
Number of missed restarts – 5 (in 2006: 2)
(one of the restarts from this race culminated in an immediate crash, which the fans had to see a replay of)
Number of nearly missed restarts – 1
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
Wow..... Too bad they limit characters in their e-mail note or I would send that to them.
It gets worse every year.