Negatives only matter to Republican candidates. It's the old cut-off-your-nose-to-spite-your-face gambit. You see it already, on FR and other places. "I won't vote for that RINO SOB, I'll stay home first", or "That so-and-so isn't a 'true conservative', so I'm gonna show them by not voting for them", or "That lousy Senator X didn't do what I told him to do, so I'm gonna take my ball and go home, I don't care if Hillary gets elected and destroys the Republic, I'm gonna 'send those old-boy Republicans a message'", blah blah blah.
Meanwhile, negatives or not, the 'Rats will come out in droves and vote for Hillary!, and the press will slobber and fawn all over her, enough to drag other sheeple along. I'm telling you, if we keep up the crap like we've been doing, fighting each other rather than the real enemy, we're going to get walloped, worse than in '06.