You'd think Jobs would have learned from the the "keep it here" approach that hammered his company into near-oblivion on the PC market (Microsoft even helped bail him out.)
No the only thing that kept them afloat (Apple) was bribing hollywood types and selling MP3 players...
Apple could make an absolute killing if they allowed big OEMs to install their OS on computers other than a mac, a mac is now simply a hardware locked Intel PC... hardware locked as in it uses a finite amount of hardware to reduce complexity as in they only need to make their software work with a handfull of components.
It’s all about control with apple, Jobs is a complete control freak...