Question for the paper’s advertisers: What the HECK are you all thinking?!
In Seattle, there are essentially two local papers, the Seattle Times and the Seattle P.I. Many would argue that they are the same paper because there is a "joint operating agreement" guiding their operations that was brought about in a court decision some years ago. Mouthpieces of the papers will instantly bleat that "the papers have independent editorial control" but for those of us who have observed these 'news' outlets over the course of decades this is a distinction without meaning, as on an issue - by - issue basis, there isn't a dime's worth of difference between the two, although many would say that the PI is "the more hysterically and unabashedly Leftist" of the two.
That being said, if you are an advertiser and you want to run a print ad in the Seattle / King County market in a newspaper, you have no choice. There is no other option. You either advertise in the Times or the PI or you don't advertise in a Seattle paper that has any particular reach at all.