[SaxxonWoods]

Hmmm. This ignores the fact that men like red very much, which is why women wear red lipstick. Red lips make men subconsciously think about other red lip-like things found, um, further down. Those "things" get red when a woman is um, aroused (for those of you [mainly lib men] that can't get a date).

[Brujo]

Um, I was trying to think of a euphemistic way to bring this up but gave up. I think you nailed it.

(Oops, unfortunate phrasing in that last paragraph. ;-)

[wolfcreek]

Same reason women like purple.

[Ignatz]

"Red lips make men subconsciously think about other red lip-like things found,..."

Lol! You're right, but for the wrong reasons. Female facial makeup correlates very closely with the physiological changes that occur when a woman is sexually aroused:

• Eye makeup makes the eyes appear larger :: The pupils dialate when a woman is aroused.
• Lipstick makes the lips appear redder :: The lips flush as blood rushes to her face when a woman is aroused.
• Blush makes the cheeks appear "pinker" :: The cheeks also become flushed as blood rushes to the face when a woman is aroused.