[Extremely Extreme Extremist]

Romney’s message is arguably more socially conservative than Thompson’s. (Thompson’s a federalist)

Romney has no credibility on social conservative issues because of his record and past conflicting statements, so the comparison is specious.

[Swordfished]

Romney has no credibility on social conservative issues because of his record and past conflicting statements, so the comparison is specious.

People will trust various candidates based on their opinions of them. But the message, the platform, is there on every candidate's website.

Thompson is a Federalist. By default that means Romney's message is more socially conservative.